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Coors Light, the "Silver Bullet", a 4.2% abv beer first brewed in 1978 as a low calorie beer. It is Coors' top selling brand, and the third-best selling beer in the United States It has won several medals for "American-Style Light Beer" at the Great American Beer Festival, and is the official beer sponsor of the NFL and the NFL Network. In 2006, a "frost brew liner", referring to the "Frost Brewed" branding, was introduced. Coors Light bottles feature a cold temperature sensitive label using Chromazone ink. When the mountains on the label turn blue, the beer is at optimal drinking temperature.
