HPNOTIQ is a blue 35 proof (17% ABV) fruit liqueur made from vodka, cognac, and tropical fruit juices. It is available in over 30 countries worldwide. HPNOTIQ is the fourth best-selling fruit liqueur in the United States, according to Adams Beverage Media.
HPNOTIQ was created by Raphael Yakoby, a college dropout living with his parents in Long Island, New York, who, after seeing a blue perfume at Bloomingdale's, decided to create the first blue liqueur.Within a year, it was a popular drink in New York night clubs.
The brand was originally distributed by Wingard Inc. of Great Neck, New York; in January 2003, Yakoby's trademark and the distribution rights were acquired by Heaven Hill Distilleries. The brand earned Yakoby a reported $50 million.