Producer: Heaven Hill
Country: United States
Type: Liqueur
Alcohol by volume: 35 proof
Raw Material:
Standard Glassware

HPNOTIQ is a blue 35 proof (17% ABV) fruit liqueur made from vodka, cognac, and tropical fruit juices. The liqueur are bottled in France. It is available in over 30 countries worldwide. HPNOTIQ is the fourth best-selling fruit liqueur in the United States, according to Adams Beverage Media.


HPNOTIQ was created by Raphael Yakoby, a college dropout living with his parents in Long Island, New York, who, after seeing a blue perfume at Bloomingdale's, decided to create the first blue liqueur. Within a year, it was a popular drink in New York night clubs.

The brand was originally distributed by Wingard Inc. of Great Neck, New York; in January 2003, Yakoby's trademark and the distribution rights were acquired by Heaven Hill Distilleries. The brand earned Yakoby a reported $50 million.

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